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February
22

Looking for the perfect model for intranet and enterprise 2.0

I must say that the intense debate - permanently - on enterprise 2.0 intranet and innovative debate crossed by moments of euphoria, thoughts, insights and great prosaic case studies, we face a real deluge of interpretative models and attempts to grasp abstract a whole set of dynamics that these new trends and technologies that set of skills.

The thing is pretty fun and the result looks like a collage of visions when you justify (since each has to be favored by a lot 'of empirical evidence) help to paint a picture of this phenomenon is still very immature. We are all looking for our final model and our unifying narrative, though this still leaves not fully grasp.

Meanwhile, just a lot of fragments of the system: the first, certainly already very famous and great potential ahead, is to Andrew McCafe, which seeks to divide the territory of corporate (Remember? Reports strong, weak, potential, absent ).

Enterprise 2.0 Rings

Recently Andrew has pointed out that according to him, dell'enterpse 2.0 tools give them the greatest benefits in the outer rings of this "target" .

Another interesting model is that proposed by Bryan Menell, of Thoughtfarmer ; Bryan tells how the definition of user-centered design processes for their intranets has used a model that relies on the proxemics of Edward T. Hall . The result is an intranet environment definition that goes from person business ecosystem.

thoughtfarmer_proxemics

The article is interesting for another reason, namely because it proposes an approach to customization of environments that bypasses the alternative of total customization by the user (strategy where more than one specialist has some doubts ) and centralized control of home page (An issue that many, of course, face their own way, the wise advice of Jane McConnell to ' Darwinian approach of Stephan Schillerwein ).

I will try to give my contribution in this direction at this intense battle with strokes of drawings, diagrams, and Freccione targets: my schedule from the fact that each new generation of intranet environment supports the work of individuals, but supports it and follows him in different social situations in which they are engaged in business:

- Support me as a worker
- Support me as belonging to a department
- Support me as belonging to a project team
- Support me as belonging to a community (of practice or interest)
- Support me as belonging to an ecosystem of business information

In different situations, of course, change the content, services, features, but also the commitment that is required on average (on the question of undertaking diversified I recommend this post from B. Duperrin , very enlightening) the type of contribution that people give (work and other work that is different from the share that is different from help). The use of the mails, always a litmus test of the activities of the company, tends to decrease as you move individuals to use "social".

Modelli dei diversi usi della intranet

It 'important, in my opinion, what reason ever in terms of prevailing and that we use in what context of use (more individual or social) are part of our applications. Why should we think of changing the purpose, time of use but above all the commitment that the situation (the situation, not technology) requires.

What do you think?

January
21

The team to the community. And return

The articles by Oscar Berg are always very interesting (Oscar is a Swede who is responsible for enterprise 2.0 and has also worked for IKEA) and as usual patterns also make a difference.

In two post-Oscar tries to analyze the nuances of organizational collaboration: the company are accustomed to thinking in teams and task forces, much less informal groups or communities - real or potential - of practices and interests.

And indeed many technologies and projects focus on the idea of teams, namely:

- A small group of people
- A group of people with a specific objective and visible output
- A group of people with defined roles
- A group of people with specific tasks and deadlines

Ok, this is the team, and many software and technology can, on average, to support this type of situation. But what if the group is limited, there are no specific targets, people do not have defined roles and have specific tasks and deadlines?

Everything that happens in this situation is not, strictly speaking, collaboration, but rather collective cooperation. Berg test this post to draw the boundaries .

But the important thing is that even in this case is not correct to think in terms of distinctions and oppositions. Any team that functions relies on networks of collective cooperation and cooperation networks within the collective organization of events takes place and definition of roles that lead toward greater institutionalization.

Berg tries to represent things like this:

Step 1: The team created from various organizational sources

Step 2: The team develops a common thought

Stage 3: the members are in contact with other sources outside

Step 4: sources become explicit and come into play

Step 5: develop hubs

Step 6: develop technologies for filtering and support information generated in the network

Okay, maybe it's not correct to speak of "stages", because in fact many things occur simultaneously or perhaps not in the same sequence. But what is important is not so much that, in my ward, but the fact that teams and communities, collective collaboration and cooperation are two things that often go hand in hand.

We create technologies for the teams, but we need to expand but to give "sap" teams, like any social network that respects the internal needs, sooner or later, of productivity tools for when things get "serious .

January
21

Workplace: The three models of Jane

As always, when a model or pattern are well made and worth gold enrich any contribution. And 'the case of these schemes drawn from the last report by Jane McConnell on 2010 trends for intranets . Jane realizes the largest annual survey on the state of the art intranet and data that emerge are always interesting.

In this case offers three models to represent the integration of environment and applications on the intranet (call now web workplace). The question is: the intranet is the gateway town to the internal web, or are there other side doors to specific environments? The patterns speak for themselves, I think:

Model 1: Fragmented (present in 30% of cases)

Workplace-a

Model two: hybrid (55% of cases)

Workplace-b

Model three: unified (15% of cases) Workplace-c

I must say that, beyond the data quality, as usual, is all rather depressing.

July
28

Not all content is equal

Ten days ago Mark Morrell (BT intranet manager, which is a company of 110,000 people), has published a very interesting post , in my opinion the most acute and profound than the author himself could have imagined (not I say this to offend Mark, obviously, but to prove once again that the text has always been its independence from the author , in good agreement with Paul Ricoeur).

In short, the post test to classify the type of content that can reside on an intranet "evolved", seeing them from the point of view of their "status" that their modes of production. Mark This classification refers specifically to the internal situation to BT, but I believe that the model has a base and its universality lends so much plastic in a series of side arguments in my view very interesting (incidentally, I believe this imaginative versatility is the sign in general classifications of well-managed).

Mark divides the content:

- Officers, or produced by an editorial staff, or by referring to a hypothetical drawing enlarged

- As a team, or produced within the working groups more or less closed and in any event with a perimeter of well-defined vision and goals related to production "in the flow of operations"

- Crowd, or product in the wider business community, in public spaces and sharing platforms, such as a technical forum, a bulletin board, a space of social networking

- Personal or company products to individuals, such as through a personal blog.

I tried to list this type of content in the following diagram:

Schema tipi di contenuti intranet

As you can see the classification can easily accommodate most of the typical content and intranet projects. Its value also lies in an instrument does not confine to one type of classificaizone: a wiki can be themed or crowd depending on the purpose and the "pact" that summarizes the organization tool.

In this context one can also enjoy drawing in different scenarios for different proportions such that all content can have an intranet

For example, an intranet totally dominated by official content (these are the intranet for which it is usually called today for my intervention):

Intranet dominata dai contenuti ufficiali

Now, an intranet with early signs of openness to other types of content, though still timid. In this case I assumed that content and opening to the first team because they are more controllable and better than those sold to justify spending

contenuti2b

And here was an intranet in which the contents of team are the masters, with an opening to crowd content and personal content. These intranets are built more around certain processes that are supported with online spaces (by the way: is often used in these MOSS).

contenuti3

Here finally an intranet crowd dominated by content, such as Knowledge Management project or extended social networking applications and so on.

Schema intranet dominata da contenuti crowd

Of course, like all classifications, this presents some empirical strange intersections' paradoxical, but the paradox that, paradoxically, helps to better understand the nature of the objects available to us.

Some examples:

- The CEO's blog is personal or official?

- If a team is expanding dramatically to other related professional participants, space is still a team or become crowd?

- If social networks are internal corporate information systems taken by officers, the system is crowd or official?

In short, the possible odd overlaps are many, but - I repeat - is not necessarily a defect.

I conclude with a question: can you draw the intranet of your company on the basis of this classification?

July
26

Social networks inside the second Ross Dawson

Continued publication of the book in installments Ross Dawson dedicated to enterprise 2.0. For several days is available a taste of Chapter 11 , dedicated to social networks within organizations. As usual patterns of Ross are very beautiful and clear:

Intranet_social_network_schema

The text is published on Scribd

IE2 Sample Chapter 11

_______________

Unfortunately, the entire volume costs $ 195 but I am very tempted to buy it (and in any case if you do, or do you do for your business, I recommend let me know, I recommend :-) ...

July
25

A representation of the meta-environment

I quote this article by Patrick Vettelapesca (type I is very nice indeed, and now works as an information architect in the BBC) to give a try because of the complexity of systems, silos and the type of knowledge and information with which the intranet are having to cope:

His idea of 'lean intranet "is a system able to talk at length with all of these subsystems

The quality article is not so much to tell us how the intranet should do to achieve this goal, as that he tried to throw down a list of what these subsystems, namely:

  • Email
  • Transactions
  • websites
  • Management applications
  • ERP
  • Collaborative applications)
  • Projects Internal Communication
  • External information
  • Systems based on paper
  • Applications and informal systems
  • Tacit knowledge

Of course that is possible at various levels of integration: merge the databases of various applications is not the same thing to unify the interface and the main navigation, which in turn is different from just putting links available on the intranet.

We say that is a process that will progressively reviewed from time to time by importing the songs more strategic. To continue with the rest over time.

June
26

RSS the company: a scheme

Very nice this scheme Ross Dawson : I just missing a piece, or documentation. There always forget but is a really important piece.

If you add RSS, well, you put them for documents (folders, categories, tags on the document) if not missing a component. From the diagram also do not understand where they're going to finish these feeds. At home, in a piece of home or a "My Page"? Favor the third hypothesis.

RSS_diagram.jpg

April
23

Besides the organization. Notes for the information architecture of the intranet

I'm participating in a tender for the redesign of a large public intranet, and this opportunity gave me the opportunity to reflect more closely the architecture of information intranet large, especially related to the government but not only.

I refer in particular to the construction of the architecture of first level, which is of course only part of broader information architecture. However, obviously, is a fundamental choice that will guide the evolution of the entire space over time and requires special care planning.

But often in this area are committed very lightly, which is rapidly converted into crucial mistakes. The reasons for these errors are related to many factors:

  1. quickly realized (while we go online, then maybe we modify during construction)
  2. presumption organizational (I know the company well, the contents are organized around the marketing processes)
  3. habits (we usually in paper files to organize things by code number)
  4. strategic underestimation (information architecture? And what to do with the Web? Rather, we have sent the draft graphics?)
  5. Methodological approximation (I spoke with the manager at the bar and says that my hypothesis goes well)
  6. Little attention to the people (do not find it? But if you are right there, under the subsection "Operational Functions!)
  7. Megalomaniac instincts (as you want, but the company's mission is to appear first)

And many, many others are not easily classifiable. The outcome of this lightweight design is usually a mess growing rapidly, causing frustration, headaches, depression cosmic; subjective effects that become, at best, the painful awareness that we must, sooner or later "put his hand" something that at first glance seemed functional, but now has become a monster unapproachable.

Yet the top-level architecture of an intranet, however complex, is not an object so enigmatic. In fact, you can easily identify some typical construction, each of which has a number of advantages and disadvantages.

I will try to list them, identifying the distinctive features. As you will see some are very naive and unsuitable for nearly all typical situations that may arise. But it's worth still pass in review.

Model 1: Architecture for business units

Metaphor: Organization

Architettura informativa per settori

Benefits

- Easy to identify the owner of the Chamber. In some cases it may coincide with the representatives of the working group.
- Relative speed in building architecture. It 'simply based company already defined the organizational chart, going in depth with the sub-structures and associating the subsections.

Disadvantages

I am many. I list some, but there are certainly other

- Difficult management of transversality. Very low do not belong to a specific business sector, and it becomes difficult to place them in this architecture.
- Flux. The sectors, as well as the company continually changing, and the architecture is likely to age very quickly.
- Low findable. Many topics, intranet services and content are perceived by employees in relation to other industries decoupled, and therefore may not be found with ease.
- Poor scalability. It 'very easy sections first level becomes too much, and unmanageable
- Blunted content. Equate HR and say, Legal, means, generally ignore the needs of users, usually more interested in the first and second
- Poor visibility of services. All elements of service and operational tasks associated with specific users are months in the second floor

When use

The only sensible way to use an architecture like this is when we are in the presence of so many separate intranet, one for each sector and we need to provide still a single point of access to different sections., In this case the "portal" anything, in fact, a door to other introductory intranet industry, with its architecture.

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

Type 2: Architecture for themes

Metaphor library

Architettura informativa per aree tematiche

Benefits

- Identification of specific issues. It 'easy enough to identify the various themes and content and group them according to a rational scheme.
- Content owner. Even in this case is fairly easy to identify the content owners and operators of sections.

Disadvantages

- Overflow. This architecture could very quickly derailed into a crowd of topics which makes it useless in the long run.
- Labeling. Gaps in the labeling becomes difficult cases and the recall of asssbassare intelegibilità architecture from the user side. In some cases the information becomes difficult to find from the first click.
- Flattening of content. In this architecture the various issues likely to obscure the specific tasks users: In some cases it becomes difficult to point out that in some areas there are services or interactive user-generated content.

When use

And 'good architecture for environments linked to information and with a growth rate content. In environments with many interactive services with a high rate of information growth is likely to turn into a boomerang.

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

Model 3: Architecture for sizes

Metaphor: FNAC (?)

Architettura informativa per formati

Benefits

- Lerneability. And 'architecture with a relatively low learning curve, which facilitates the lives of average people in the environment.
- Stability. And 'architecture that is resistant to organizational change.

Disadvantages

- Depth. And 'architecture which could be very deep because of the sublevels is often necessary to create.
- Invisibility sectors. Unlike before, is an architecture that makes the invisible fields of business and does not provide specific spaces for them by the. In some cases this may be a problem.

When use

Personally I prefer is one of architecture, which offers the good compromise between scalability, intelligibility, completeness. Very good for intranet content rich with diverse content in terms of format, and is able to accommodate the expansion of content and services quite easily retaining the elegance of the fund. Although in some cases is necessary to combine sailing parallel to aspects of projects or sectors.

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

Model 4: Architecture for events

Metaphor: Public counters

Architettura informativa per eventi

Benefits

- Architecture narrow. And 'architecture that threatens to explode, at least the first level
- Focus on the activity. The reference to some activity that people can make is certainly attractive.

Disadvantages

- Content multiappartenenza. Some content does not belong on the specific event of corporate life and become difficult to place them in this architecture. Services as a forum for technical help desk belong to "inform", "work" or "work"?
- Low findable. Many topics, intranet services and content are perceived by employees so disassociated with respect to events and therefore may not be found easily.
- Integration of different formats. In the same container can end up very different in content format (news, documents, interactive services, applications) and by type of activity required (reading, writing, collaboration, etc.).

When use

It is certainly a step forward compared to an architecture for organization or for simple themes, but the use of this architecture is a risk if it is not associated with research on users and their "mental map" than business information. After a serious job search can be an alternative to previous models.

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

Model 5: Architecture for membership

Metaphor: local news - Buffet

Architettura informativa per appartenenza

Benefits

- Focus on the individual. The information is much more focused on the needs of the individual.
- Customization. It 'much easier to build your own schedule.

Disadvantages

- Difficult content management extraprofilo. It becomes difficult to manage content and services that are not associated directly to the person's profile.
- Risk of overflow in the general section. The general part is likely to be overloaded with content and service heterogeneous

When use

Almost all large intranets can benefit from this type of architecture because it allows you to easily combine general contents and specific contents or personal. Requires a certain learning curve and the architecture combined with a second-level "conventional" (poer themes or formats).

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

Model 6: Architecture for services

Metaphor: Toolbox

Architettura informativa per servizi

Benefits

- Distinctness of services. Each service is easily distinguishable and readily available.
- Relative speed in building architecture. It 'simply based on the set of services available
- Relative ease of coordination. It is not necessary to identify specific individuals for the management of individual sections, but work with the extended basin of Contributors

Disadvantages

- Loss of editorial control. This type of architecture leaves much autonomy to people in employment space space, losing the possibility of "pushing" of certain topics / services
- Separation of content. Being tied to the services section can contain many different content (the blog project together with the AD, the forms together with the presentations, the forum cazzeggiano along with the desk)

When use

This type of architecture is flexible enough contenre praticametne everything and allows easy identification of services available. And 'good almost exclusively for intranet that arise as "gateway" service, or platforms as "neutral" users can then use as they please in many different ways. E 'word from intranet architecture As A Service (IAAS), in which editing, or working group is responsible only to animate the space and provide services, which are then endorsed by groups of users.

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

Model 7: Architecture for Task

Metaphor: Console Command - Room home

Architettura informativa per task

Benefits

- Elegance. This architecture has the advantage of elegance and a certain harmony in the background.
- Brevity. Usually this type of architecture tier tends to be short, with a few well-identified tasks for the benefit of ease of use.
- Focus on people's actions. By definition, this architecture is clearly focused on the actions users can take to avoid ambiguity and directing environmental scourge scenario active and participatory.

Disadvantages

- A little "information scent". This architecture, perfect for simple user tasks, it loses value as the content grows, losing "information scent".
- Content "intractable". With this kind of metaphor for some content will be difficult to treat, unable to express them with a suitable verb
- Blending. Some content may end up all in one container, which gradually degenerates.

When use

Like all typical architectural services "2.0", this approach strongly reflects the logic of "action" the user must make on an application. It is therefore contraindicated in large intranets, which offer a variety of services and as many "situations" where it is necessary to present information. It 'just kind of architecture for individual applications, intranet and small very focused on specific tasks or specific sub-sections, but is unlikely to capture all the actual "user tasks" for large intranets.

... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...

Concluding remarks

Forget purity. Most architectures that meet the practical realities can not nor should be constructed according to a model P "uro", chosen from the 7 I listed. Rather, what really works is a wise mix that predominantly is an architecture capable of adding elements from other architectures capable of integrating with the prevailing use and mental maps of users. Sometimes you need to enter into an architecture for thematic areas the "HR is sometimes appropriate to include the" Blogs "in an architecture for membership. will not be elegant, but it works.

Associated with multiple architectures. In the larger intranet is always a good rule to associate multiple architectures, in order to offer an alternative vision of the same type of information. In some cases may be two parallel architectures, other architectures that start in the secondary core architecture. Almost email, in case of large projects, a single metaphor can capture all the contents. In most cases the alternate architectures depending on the level of depth. For example:

- Surface architectures or membership sizes
- Deep architectures for tasks or areas

Are examples only: in reality things are evaluated on a case by case basis.

Listen to users. No architecture can function without a constant and careful listening to users, or colleagues. If in doubt you can rest assured that they will lift them there. Use the tools available (card sorting, interviews etc.) and Faten treasure before building architecture.

July
28

Le community di clienti secondo Dion

Gli schemi di Dion Hinchcliffe sono sempre così carini…

tipi di community online

In questo caso si parla di community di clienti, e il post è molto ricco di consigli. Da mettere a confronto con il recente e, devo dire a malincuore, pionieristico e coraggioso Vodafonelab (che comunque resta un'azienda che mi sta immensamente sulle palle. Ecco mo l'ho detto).

July
28

Come cambiano gli oggetti nella intranet 2.0

Ok, again by Toby will carry a nice diagram that lists some differences between 1.0 and 2.0 intranet .

schema differences Intranet 1.0 and 2.0

Io modificherei alcuni elementi (ad esempio, il contrario di RSS direi che sono piuttosto le newsletter interne) e ci aggiungerei qualcosa:

Cercapersone/social network
Sistemi documentali/Slideshare
Sezioni di dipartimento/gruppi di discussione

E così via.

July
16

L'albero ondeggiante

Sono molto contento, perché continuo a imbattermi in post che affrontano questioni legate a intranet sulle quali rifletto da tempo. Chi segue questo blog sa infatti che sono un grande sostenitore del cercapersone (o ” Directory aziendale “) come killer application delle intranet e sa anche che questo tema rappresenta, a mio modo di vedere, la vera frontiera e il ponte cognitivo che permette a una intranet di passare dall'1.0 al 2.0 affrontando di petto la questione criuciale: mettere al centro le persone.

In particolare, come ho più volte scritto, il cercapersone dovrebbe evolvere al più presto in un sitema di social network che sappia unire, attraverso il sistema dei profili , dati organizzativi, dati personali, spazi documentali condivisi, filtri e personalizzazioni, competenze, servizi personali e accessi profilati.

Solo in questo modo è possibile sviluppare intranet che mettano insieme contenuti, relazioni e identità e sviluppino dinamiche di rete realmente alternative alle logiche gerachico-fordiste (io dirigente vedo solo i miei, i quali vedono solo i loro e così via piamidaleggiando).

Io devo poter vedere, contattare, entrare in relazione, scambiare contenuti anche in modo orizzontale e il profilo personale all'interno di un social netwok e il mattone principale di questa nuova costruzione.

E a quanto pare questa è anche l'idea di Elizabeth Marsh, dell' International Benchmarking Forum , la quale ha scritto un bel post parlando proprio di questa nuova generazione di Direcotry aziendali capaci di diventare il vero centro vivente delle intranet 2.0 (Elizabeth li definisce “ Wave three “).

Ecco il post , ed ecco l'immagine che rappresenta in sintesi le diverse funzioni che dovrebbe assolvere questo oggetto all'interno della intranet.

funzioni_profilo_personale-intranet

May
25

Per un wiki eco-compatibile

La presentazione è un po' vecchiotta (del 2005), ma contiene alcune rappresentazioni secondo me preziose: si tratta di un lavoro di Elton Billings (un consulente come me), che sul suo Cluebox propone un buon modello per l'uso dei wiki dentro le intranet.

Notate che ho detto dentro le intranet e non come intranet: credo che dalla presentazione si capisca facilmente il perché di questa scelta eco-compatibile. Ecco alcuni schemi tratti dalla presentazione:

wiki_e_intranet_schema01

wiki_e_intranet_schema02

wiki_e_intranet_schema03

wiki_e_intranet_schema04

Ed ecco la presentazione in Ppt d scaricare (570 kb) .

Hello

February
Six

Non sai più chi sei? Autenticati su LDAP e lo scoprirai

Gli schemi di Dion Hinchcliffe sono sempre densi, accurati e charissimi. Ecco, nel suo ultimo post, quello relativo all'evoluzione del single sign-on in ambito internet/intranet

Single sign on

December
5

Gli schemi di Fred

Gli schemi di Fred Cavazza sono celebri per la loro chiarezza e semplicità. Ecco quello che ha realizzato per parlare di Enterprise 2.0.

Enterprise_2.0

Ecco il link all'articolo completo .

Oct.
26

(auto)organizzare la collaborazione

Sempre per la serie “vecchi articoli dimenticati nei bookmark” ecco un bel post di Dave Pollard dedicato alle strategie di collaborazione e all'introduzione di metodi 2.0 nelle aziende.

il metodo è interessante per vari aspetti:

1) identifica come strategica la creazione di figure di “animatori” (i champions) che possano far crescere viralmente il modello di collaborazione aperto

2) Richiede meccanismi di auto-organizzazione e non di governo dall'alto

3) Fa leva sull'entusiasmo, le passioni e le competenze individuali, da mettere in gioco fin da subito.

Modello_collaborazione_2.0

Ecco il post completo con l'illustrazione della metodologia.

set
20

2.0 doubleface

Molto bello lo schema di Dion Hinchcliffe sull'impatto del 2.0 nelle aziende, visto sul lato esterno e su quello interno.

2.0_nelle_aziende

Ecco il post . (Scusate, in questo periodo non riesco a fare niente di meglio che segnalare qualche cosa trovata in rete)

needle
1

Appunti sul perimetro dei blog in intranet

In questo periodo, tra le altre cose, sto lavorando sui blog in intranet. Una delle dimensioni che mi interessa maggiormente è quella della perimentrazione (ovvero chi scrive e chi legge sul vari blog) perché credo che sia una delle variabili più importanti da considerere per il loro successo.

Se pensiamo al “blog” come oggetto monolitico facciamo un errore: dire “blog in intranet” può significare molte cose diverse e ciascuna di esse richiede una strategia di perimetrazione diversa: il blog del Vertice aziendale è diverso dal blog del gruppetto di colleghi sparsi sul territorio che condivide i verbali delle riunioni. In intranet possono convivere tutte quete dimensioni in una sorta di “coda lunga” della comunicazione online. Personalmente vedo quatttro perimentrazioni possibili:

1) IO scrivo, tutti leggono/commentano

Ad esempio il blog del Vertice, ma anche il blog dello specialista del Marketing o dell'appassionato che parla di cose potenzialmente interessanti per tutti. In questo caso c'è una sola persona che tiene il blog e tutti gli altri che leggono e commentano.

Perimentro_blog_primo_caso

2) NOI scriviamo, tutti leggono/commentano

Ad esempio il blog relativo ad un progetto tenuto dal team di quel progetto, o il blog di un Dipartimento tenuto, da alcuni owner del Dipartimento stesso. In questo caso esiste un team che scrive e tutta l'organizzazione può leggere/commentare.

Perimentro_blog_secondo_caso

3)  IO scrivo, NOI leggiamo/commentiamo

Ad esempio il blog di un singolo all'interno di uno specifico settore, oppure il blog di un esperto o appassionato di qualche cosa che si rivolge unicamente ad altri colleghi “omogenei” professionalmente.

Perimentro_blog_terzo_caso

4)  Noi scriviamo, NOI leggiamo/commentiamo

Ad esempio il blog di un piccolo gruppo di lavoro o di un Dipartimento chiuso all'esterno. In questo caso tutti i membri scrivono e aggiungono informazioni, oltre che leggere e commentare.

Perimentro_blog_quarto_caso

Esistono altre dimensioni, ovviamente (il tempo di vita di un blog, le caratteristiche tecniche e le possibilità, il ruolo dell'amministratore, il tipo di contenuti e così via). Ma credo che questa del perimentro sia una dimensione fondamentale  rendere lo strumento flessibile rispetto alle diverse esigenze ed evitare il più possibile dei fallimenti.

Prendete questa classificazione come un work in progress, ci stiamo lavorando…:-)

May
1

Per fare una passo avanti fatene due indietro

Vi segnalo un articolo *bellissimo* di James Robertson , dedicato al processo di design dell'architettura dell'informazione per le intranet.

La tesi dell'autore (che condivido pienamente) è che il processo di costruzione, per una intranet, comincia due passi indietro rispetto al design tradizionale . Mentre nei siti web esterni si comincia con lo studio dell'utilizzo del sito da parte degli utenti, in intranet ci sono due passi preliminari fondamentali:

  • l'analisi dei bisogni
  • la definizionie degli scopi e della strategia

Processo_design_architettura_intranet

Vi sugggerisco di leggere il caso di studio riportato, relativo ad un call center: gli architetti dell'informazione erano partiti con in testa alcune idee: identificare le domande più frequenti dei clienti, portare tutta la carta su intranet,  e così via.

Due giorni di “full immersion” nei processi lavorativi concreti sono stati sufficienti a capire che i bisogni erano altri: consultare rapidamente le vecchie brochure, capitalizzare le informazioni che arrivavano via mail eccetera.

Il caso è interessate, perché porta alla luce che lo studio di una intranet è innanzitutto uno studio etnografico e solo successivamente diventa un processo di design tecnologico. Spesso la “cattiva architettura” manifesta è solo un sintomo.

Ecco l'artcolo . Da leggere attentamente.