Martin White torna sul tema della leadership dell’intranet. Un tema spesso a cavallo tra desiderio di appropriazione e ansia di delega.
“As an intranet consultant, there are times when I am tempted to say that all my clients have the same problems; only the solutions differ. The best example of this is when I am asked which department should be responsible for intranet management. My task is then to quickly read between the lines of the question to judge whether the managers concerned want me to make the case for them to hand over the intranet to someone else, or to justify why they themselves should be the owners. The answer I give always upsets someone, just hopefully not the person paying my fees. The problem is that there is no standard answer, as it depends on a number of different factors, including organizational structure and culture.”